How's this for showing you're serious about your product? Apparently Chanel just finished up shooting a men's fragrance ad directed by none other than MARTIN SCORSESE. I have to admit I laughed a little when I read this, but it's actually not unprecedented; Chanel has had other big names direct their ads (Baz Luhrmann, for one). It's just a little funny. I'm trying to picture what a Scorsese-directed Chanel fragrance ad would look and sound like. (Interestingly, in that picture Coco herself doesn't look TOO far removed from the impeccably dressed crime-boss wives of Martin movies.) The man has a knack-like-whoa for pairing song with scene (I'd say he's only matched by Wes Anderson and Cameron Crowe in that area). So I'm picturing this ad having, like, greasy-haired but well-dressed gangster types walking around, smoking, with big-haired Italian women, all set to "Gimme Shelter" or something more ironic...like "Then He Kissed Me" by The Crystals. Oh wait, that's totally Goodfellas:
I went through a phase circa junior year of HS where I was obsessed with mafia movies. Just couldn't get enough of those loyal Sicilians. Practically every movie I watched/rented involved the mob somehow. I'm pretty sure that at that point in my life my mother thought I was A.) Morally bankrupt B.) Actually a boy or C.) Both. Not true though. It was just that I'd recently discovered The Godfather in all its greatness and then moved on to Martin Scorsese movies. So even though my obsession with organized crime and mafiosos has fizzled, I still have Mad Love for Many Marty Movies. SOOO I feel the need to pay tribute AND celebrate the creation of this recent commercial.
Nothing's really been confirmed about the ad yet, not even the name of the fragrance itself. All I can say for sure is that it stars French actor Gaspard Ulliel (um, qui?) Hate to be a stickler for tradition here, but all I'm saying is it would've been kinda cool for MS to use Leo DiCaprio, Harvey Keitel, or Robert de Niro himself in the ad. Wouldn't that make Collaboration Eighty Bajillion if Marty and Bob had worked together again? They've had quite a Dream Team thing going since, what, 1970? I'm not sure exactly when Mean Streets came out (their first collaboration) and I don't feel like googling it and pretending I'm hip enough to know the exact date offhand, but I just want to say that any commercial starring Robert de Niro would have been BEYOND COOL. I mean, cigs have grossed me out since I first started breathing, but no one can make smoking look cooler than Robert de Niro as Jimmy in Goodfellas. Don't believe me? Please just watch this scene. Have you ever seen acting this good without any dialogue??? Seriously. And yes, "Sunshine of Your Love" thumping in [not really] the background also has a lot to do with it, but still. COOL:
They could just use that shot of RDN standing at the bar for the Chanel commercial. I guarantee that scent would be flying off the shelves. Maybe at the end they could show Robert de Niro spraying the fragrance in Morrie's eyes instead of killing him like he does in the movie? Awesome.
Tragically, filming has wrapped so Marty won't be able to take my creative advice. He'll have to rely on his own talent. (Imagine that).
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